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Research Focus
Our research is driven by a clear progression: understanding the core intentions of Winery SMEs to embrace Agritourism, leading to enhanced Sustainable Development and ultimately contributing to greater Rural Resilience. We explore the critical nexus where business strategy meets ecological and social sustainability.
Methodology
The WINE4R project employs a robust, multi-faceted research methodology to capture comprehensive insights. This includes:
- Harmonised Surveys: A structured, cross-national survey instrument based on the Theory of Planned Behavior, administered to winery SME owners.
- In-depth Interviews: Qualitative explorations to gain deeper understanding of contextual nuances and individual perspectives.
- Comparative Analysis: Multi-group SEM (Structural Equation Modelling) to identify universal versus country-specific drivers and barriers.
- Qualitative Case Studies: In-depth examinations of successful and challenging agritourism transitions.
- Expert Consultations: Engaging with stakeholders to validate findings and co-create actionable recommendations.
Research Materials
We are committed to transparency and open access where possible. The materials generated by our research include:
- Questionnaires: The full survey instrument and interview guides.
- Methodological Frameworks: Detailed descriptions of our research design and analytical approaches.
- Presentations: Summaries of findings from conferences, workshops, and interim reports.
- Relevant Publications: Academic papers, reports, and policy briefs stemming from the project’s outcomes.
These materials will be available for download in the “Publications” or “Research Outputs” section upon project completion or as they become available.